Feed Research
Wednesday, November 11th, 2009Its great to see knowledge given away… this research was interesting, although not really surprising. It basically came to the conclusion that online presence of a business can be very significant these days to make or break a business.
I love the suggested rates of connection/communication. Checks Facebook every 37 minutes, updates twitter every 3 hours, posts to flickr 5 times a day.
They have a cool technology adoption curve suggesting 2.5% of us are innovators, 13.5% early adopters, then a gap, with 34% early majority, and 34% late majority. Which sounds about right from my experience.
They suggest that digital media and presence in social media sites is useful at persuading people to purchase or not. The over arching statement, that online can be more useful than the 30 second add on TV I can skip though on my media centre. Well Dah!
Full details at: http://feed.razorfish.com/